HOW TO WRITE BLOG POST THAT RANKS -THE CONTENT ASSEMBLY LINE METHOD

 

Here in this post, i'm going to talk about the content assembly line and how this entire process works to scale your content marketing effort and get more traffic and less time so let's get right into it so when i think about an assembly line it's classic right it's a henry ford creation back with the model t and creating motor vehicles and cars right more instead of you know creating every little part as an individual person or a team it's an assembly line different people focus on different parts and it continuously moves along in a track right it's a faster and more efficient way of doing business it's been around for over 100 years and the same principles though still apply when it comes to blogging so the end goal with creating content is to make money right so we have to kind of backtrack to make money we have to rank on google typically on page one to rank on page one we have to write really good content that's optimized and also get links to it do these other things create optimized content so when we think of it an assembly line there's different stages to this to do it faster remember you're a business owner not a writer and i like this because monetize posts it's not writing content it's assembling content there's a clear formula that we can go after so the first step is minimum viable posts so we talk about minimum viable posts as being good enough move on we don't need to be shakespeare here or ernest hemingway and write the perfect blog post before we publish it fearing what other people might think the truth is you publish an article an informational article on google no one's going to read it for a while it's not going to rank so if we look at the exact formula let's cover it what i call the content ranking system so there's multiple things you have to do so thinking in the backtracking way we need to get to page one of google and we need to monetize the post with affiliate links right so to get there there's a clear ranking system and here's how it works so here's exactly how i do it basically i do keyword research myself because you can't really outsource the strategy of your blog you don't want to do that and it doesn't take all that long so i do keyword research and i identify a target keyword that i want to go after with a blog post then what i do is i provide that information to an outsourced writer now if you don't have an outsourced writer you can still do this part you can do this part yourself providing that information in an outline form to a writer um so that they have the information that they need to assemble this article then get the article back in a google doc so it's a completed first draft right it's you know we're not writing everything from scratch this whole thing is about scaling and you know making money quickly so it might take 10 hours to write a blog post what if you could get somebody else to do the first draft for you or even if you're writing it yourself with the assembly mindset it's not going to take that long get the google doc right get that google doc convert it into wordpress with a wordpress converter tool we'll give you the exact steps in the course it's in wordpress there's a few tweaks you have to do they'll show you you know different little things to add add a featured images make sure the url where the post living is in there add a meta description um check the links you know all that stuff so there's little details but then it's published it's published it's a minimum viable article it's not perfect it's not written in an amazing way it's not like the best article anyone's ever written but it doesn't have to be at this point it just has to be optimized for search engines so if this article is promising based on your knowledge graph and google what google thinks of you they're going to give you an initial ranking that could be anywhere from page 2 all the way to page 20 or whatever it is right sometimes i'll publish something and i'm like oh i'm on page nine well that's not gonna happen right that's probably gonna take forever to rank or i might start an article i'm like oh i've started showing up on page two or three earlier so it's data driven again right so we have to know that stuff then all right article is published it's not perfect but it's out there it's published google can index it that's key now if it can be monetized and make you money it's that's when you start building links to it and the link building machine that we're going to cover as well so then you start building links to it to that individual article because remember you're building links to your blog as a whole but you also need building links to specific articles to build up that url rating to compete with other articles that initially boosts the article to an acceptable level on page two or you know maybe you're getting to the bottom of page one this is then when you come back in the content assembly line and finally update this for human beings right you're writing better intros more sales driven copy match you know optimizing the search intent getting it to that final status but it doesn't make sense to put it into that final status so early on when you're not even sure if it's going to rank right you could make this perfect article and then it's ranking on page 8 and no one ever finds it why not do the mvp version get it good enough for search engines using seo tools right get links to it see if it's viable and it's going to rank and then update it so it's a whole mindset shift in an assembly line format it's good enough move on it's hitting the bar it's not creating some amazing post at first because again blog posts can always be updated so finally you're updating it for human beings and remember monetization is a byproduct of ranking like if i wasn't ranking on page one for certain terms on google i wouldn't be making affiliate marketing revenue and ranking on page one is a byproduct of the content assembly line and the link building machine as we say so let's get into some examples here so when i'm looking at let's say we want to you know we have a target keyword in mind and we don't we want to outsource this to a writer or get an outline going so we can kind of conceptualize this well in my blogging course i'm going to give you specific templates for different types of posts roundup posts like you know category list posts review posts other types of posts you're going to need so you know exactly how to assemble content so let's just take a look at like a small example of a roundup post template so you can create an you know a content outline for a writer and you can get as uh specific or as you know vague as you want so like when i first started my blog and i was publishing articles on making money online and doing all these different things i was probably too vague when i gave information my writer i wasn't quite sure what i was doing exactly i'd give them like the word count and the target keyword and i'd give them some other stuff in the format but i could have gave them more information so when you're first working with a writer it's important to provide them over over provide information at first once they understand your format and they're comfortable with it then it can be as simple as like here's five lines of text length target keyword you know here's the format go for it but when you're first starting you really want to hone in on some certain things and give a writer or yourself all the information you need so you can see like article notes for writer so x word article you can do competitor research and see like i want a 2 000 need a 2000 word article and the target keyword is enter that target keyword and it should be used you know certain number of times now there's different seo tools you can use that i'll go and go over in different videos like surfer seo that tell you like how many times certain keywords should be used and that's going to be a big component of this first part of the content assembly line you can share seo reports with writers that they can implement in google docs and get all of the semantic keywords and all of the formatting correct so that the post is already perfect from a search engine robotics standpoint before you even publish it right so you can give clear direction like i want a surfer seo score of at least 85 or something i want a grammarly score of 99 so you can use these tools to your advantage so that when you're getting posts initially they're already in an optimized state they may not be perfectly written for people but they're going to be good enough to start showing up on search engines so then you're going to write you know how many times you want the keyword use target audience you can fill that in if you want again this is a little bit a lot of information um that's good for a new writer you can write about your tone so you want to be conversational clear professional uh yeah this is very common with writing like writers a lot of writers charge per word so it's like zero fluffy language stop adding random commas and random long sentences and if you don't have to then you can add internal links so please internally link to these articles right that's a little bit more advanced for a new writer they might struggle with like how to do that effectively but you can add that as well zero filler and fluff words so then you can say once you have one perfect article and again this in my course i teach exactly how to outsource this and scale this but i do think it's really important when you're first starting a blog to write some articles yourself doing this format so that you can outsource it it's hard to outsource before you know how to do it yourself so getting that practice runs into no good writing using grammarly in these tools to get it good then you can do this stuff so that gets then it gets into kind of the heart of the article so here's the title and what's really cool is there's uh moz has a title tag generator if you go to moz.com learn seo slash title dash tag you'll find the title tag so i'm going to use like one of my posts as an example but let's just say let's look at this it might be too long let's see so this you know any title needs to be it has a certain width you don't want to overdo it or it's going to get cut off so you'll see like this fits right so you can i have that and it's like if i added something like ranked compared and reviewed it would probably be too long right and it would say okay now it's cut off so you can see what it'll look like on search engines because there's a certain length that it has to be typically 60 characters or less now the optimized format of the title is odd number plus a superlative or a you know action word like or you know what adjective like best if that's in the keyword then your target keyword here and then this is all what i call search intent trigger words so getting more clicks optimizing your click-through rate but you can use this moz tool to like it makes at least make sure the title is good so i can say like okay the title is some best screen sharing software 2021 give them something you don't have to do that because you can always change that later but now it gets into the heart of the content assembly line like we're creating assembling content when writers write stuff for you or when you're first starting writing it's way easier to assemble simple articles than like have a blank page and be unsure what to do so intro 75 to 100 word hooks that draws readers in then it gets into the h2s what are the best exactly how to do it so like this example here first sentence talking about this company or this product make sure it covers the unique value propositions here's exactly how to do it in order all of these things right so you give this stuff to your writer they can create really good content and you might have to you know i've had to do it a lot of times where it's like constructive criticism and feedback over time really helps like maybe you know you outsource it you find it we'll cover you know this is covered in the course as well like exactly how to find good writers where to do it how how to pay them and what what is fair and all of that and how to work with them how to manage your content calendar but in the content assembly line you give them information they come back and give you a post right so this post like i got one on screen sharing software now often times in the past i didn't you know i've gotten it to where like ah the writing wasn't that great i've you know doing intros myself and i've really had to edit a lot and but the more you work with individual writers on a one-to-one basis like the better they'll get over time so here's here's all this stuff in that format and then here's the final post so again i'll give you the exact headings to use headings and subheadings that google is looking for because it's not just paragraph text and like a big article with text it's also headings the structure mastering search intent where to add the headings to match the search intent and to make google's life easier so that you can get pulled into those featured snippets more often and get more traffic so then you have it and it's published right it's like okay now it lives on this screen sharing software.com it's here now over time what i can do is like start getting links to this post so again when you're doing link building you only have a certain amount of time on your hands a certain number of link volume right so you don't want to go you know always send like i know 700 links to this one article so again in the course we're covering how do you test link building like how do you start linking to certain articles to see which ones are going to work and which ones aren't like i wasted a lot of links on my web hosting post because i it was way too competitive how i could have done better with you know other other posts and sent links to other ones that were making money faster but when you're thinking about the content assembly line it isn't starting from an article you know writing this full article and publishing it and then writing another article and publishing it hoping to get links hoping to do these things it's a very different startup based mvp process seo optimized posts with tools with an outline publish right wait build links check the viability base it on data and decisions that's what we're going to teach in this course that's how you literally make money blogging is finding opportunities honing in on these sub niches that's why again the small niche site formula does not work anymore it's because we need to find different avenues and paths that work to hone in on what works so based on data based on seeing okay i published this article i'm seeing some impressions in search console more than others and i'm saying alright i'm ranking on like page two or three for this promising early signs start putting some link building efforts to it no link you know is really the value is never really lost because it's building your your website's dr overall as an asset but there's ways that you can really plan where you're putting the links plan the content strategy plan your keyword research so it's publish links update for human beings we'll cover exactly how to match search intent how to you know think about it from a user experience standpoint getting people to engage not bounce you know visit other pages on your website help you rank on search engines and then eventually obviously monetize these posts with affiliate links but that's it for now for the content assembly line so this isn't you know this isn't just writing articles this is assembling articles this is this entire process the entire like course is to make money blogging as fast as possible that's why this assembly line exists right we could spend 10 hours writing an individual article and then it never ranks or we could spend 30 minutes testing tweaking optimizing sub niche articles and like certain ones work and certain ones make a lot of money so it's a time management process it increases the odds of success exponentially and that is how the content assembly line works in a nutshell so in the course we cover a ton more if you haven't joined the vip list please do i hope you found this content helpful you know when you think about blogging it's just so different in 2021 than it used to be the same influencers and people that are ranking for these terms on how to start a blog and how to write you know and they're talking about it are getting lazy because they started 10 years ago right they started in 2010 they're writing the same content they don't know a lot of these intricate details that i'm covering in the course and for my vip list so if you want to build a successful blogging business based on the personal brand of you in the 2020s you know we're not the old bloggers that started when it was easier we're the next generation of bloggers starting today from zero the same rules do not apply that they're teaching the content assembly line link building machine these are new things that you really need to focus on when starting your blog so i hope you found that helpful please join the vip list if you have it and i'll talk to you soon bye